A warm, friendly illustration style has been developed to engage with the audience and communicate concepts in a simple and inclusive manner. The illustrations reflect key themes that underpin NALAs work. The illustrations communicate in a general manner without being too technical or specific in order to give a positive overview of the work of the agency. Combining the illustrative style with simple shape forms and imagery creates a engaging and consistent visual language throughout all of NALAs printed communications. The documents are designed and typeset with accessibility and clarity in mind.

Outcomes:
Brand development
Report design
Newsletter design
Illustrations
Infographic design
Digital applications